Brand History
Founded in 2005, VIDIVICI emerged with a brand philosophy centered on discovering the unique beauty of women and the natural radiance of the skin.
As the first makeup artist brand in K-beauty, VIDIVICI has embarked on a continuous journey to restore the skin's inherent strength.
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2005
2005
Launched VIDIVICI, Korea's first makeup artist brand
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2012
2012
Acquisition by Shinsegae International
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2014
2014
Collaborated with renowned creative director Fabien Baron to redefine VIDIVICI's packaging and brand concept
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2019
2019
Achieved $180 million in sales
Grew into a leading K-cosmetic brand in Asia
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2025
2025
20th Anniversary Launch,
The New VIDIVICI Rebranding
The brand that pioneered the concept of
‘Radiant Skin’ in K-Beauty.
Originating from the legacy of makeup artist Lee Kyung-min, the creator of radiant makeup,
VIDIVICI emphasizes techniques that enhance the skin's natural glow and luminosity,
not by layering thick coverage, but by bringing out its inherent brilliance.
The secret behind the luminous "Cheongdam Actress Glow Makeup"
→ The original creator of the Illumination Tone-Up Cream.
